Grey Market Menace: What Copycat Brands Don’t Know

There are basically three kinds of markets in the business world – the real market (original), the grey markets, and the black markets. Unlike the black markets, the grey market is very legal and well recognized. As a matter of fact, the grey market is a multi-billion dollar market of its own. When we say multi-billion, we are not just referring to single digit billion. This doesn’t stop the fact that the players in the grey market are just copycat living off the glory of the real market. There’s just no simpler way to put it.

In the double edge safety razor world, there seems to be a whole lot of copycat brands. A good example is what has been done with the Vikings Blade original design and artistry. Vikings Blade is one of the top manufacturers of today’s double edge safety razors. A quick search on Amazon will see it has hundreds of positive reviews and ratings from satisfied customers. With the success of this brand, other copycat brands have started capitalizing on the fame and glory of the Vikings Blade.

A good example of these copycat companies suing the design of the Vikings Blade are Smoothere, eBetter, Bigfoot shave, and Jtrim. If not for the change in name of the brand, they look like an exact replica of the Vikings Blade. What these copycat brands fail to realize is that you can only fool some people some of the time. A true Viking that has used the Vikings Blade would easily spot the difference. Vikings Blade offers a lifetime warranty because of the quality of materials used in its construction as well as the sharpness of the blades. It’s not surprising that these brands do not offer any impressive warranty on any of their products.